Cyberbranding: Brand Building in the Digital Economy

Industries Developing Ethics

A simple dictionary definition of ethics reveals that ethical practices are the morals and customs considered normal or standard for a group or profession. Ethics on the Internet unfold as groups of professionals develop their working codes. Take health care online and the e-code of health. Professionals in health care early on saw the need to develop standards of privacy and confidentiality as scores of health care sites appeared on the Internet. In May 2000, the “eHealth Code of Ethics” was initiated. Dr. Helga E. Rippen, Ph.D., who is cochair of the eHealth Ethics Initiative’s steering committee, affirms that the code focuses on ethics (more so than law) and is considered an all-inclusive and comprehensive initiative. ...