Issues and Opportunities with Professional Tracking Software
There are a slew of key vendors that offer Web tracking software. The companies in the news include Quadstone, WebTrends, AccrueSoftware, NetAcumen, and Personify, to name a few. The beauty of these Web tracking packages is not only the ability for marketers to compute traffic, but also to join together patterns that are revealed by the demographic information available on site visitors. Quadstone (www.quadstone.com) is recognized for its unique software tools (for the telecommunications, retail, insurance, and banking industries) to comprehend and influence the behavior of online audiences.[9] Quadstone is designed specifically for business users, who most typically are marketers. ...
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