Understanding the Tracking Measurements
Just for the record, number crunching and compiling statistics is not enough. It takes a thorough understanding of the Internet and Internet-specific audiences to properly analyze the information that is readily available. With all of the terms and numbers being thrown around loosely in the dot-com world, it’s important to learn the differences between the terms and the basics of the measurements being recorded. So whether it’s hits, unique visits, or page views, the numbers often vary depending on the source recording the data. Understanding the basics enables cyberbranders to weed out the unnecessary information and utilize the proper knowledge for a strategic plan of action.
. . . number crunching ...
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