Cyberbranding: Brand Building in the Digital Economy

The Phases of Surveillance and “The System”

It’s research in the year 2075—a female shopper enters her favorite brick-and-mortar department store. The moment she enters the establishment, surveillance (hereinafter referred to as “The System”) identifies her as Megan Ashley Jones, consumer #000072 (hereinafter referred to as “#000072”). The System also recognizes #000072 as a female, age 37, married, mother of two children, ages four and eight, income over $175,000, professional accountant, resident of Dallas, Texas, once-a-week shopper, . . . and the profile continues. After she enters the autosensor doors and steps onto the floor tram (a treadmill system that moves the customer through the facility), The System calculates and analyzes every ...