When to Turn to Online Methods
The Internet facilitates online research techniques that were not even possible 10 years ago. The methods used today are considerably less expensive, are flexible, and most of all are timely with same day analysis and results. And with every question that surfaces regarding traditional methods, the same questions and more revolve around online techniques. How do you know the numbers supplied actually add up? How well does the sample match the desired population? Will one method of data collection greatly influence a response over another method?[1] A word of caution: When it comes right down to sophisticated technology and credible online market research, companies reaching out to target audiences should leave ...
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