Cyberbranding: Brand Building in the Digital Economy

Transformation of the Traditional Method—Questionnaires

There’s a great deal of discussion about research online and whether it’s truly effective. Of course, with every method employed there are “best practices” to consider (and best practices for online measure too). For example, what’s the difference between the way to formulate a traditional offline questionnaire and the way to construct an online template? Questionnaires that are developed for offline audiences tend to be longer and more comprehensive, with several parts for users to complete. A questionnaire on the Internet created for an online audience must be precise, considerably shorter with only the information that is necessary and relevant for it to be filled out accurately. With ...