Technology Intensifies Persuasion
The Internet has the ability to take every consumer reaction and intensify it because of the constant interactive quality of the medium and the steady reinforcement the Internet provides for the brand. Beyond star endorsements, persuasion on the Internet also appears in other forms, including these increasingly popular types of persuasive tactics:
Treeloot.com’s punch-the-monkey banner ad is persuasive since it challenges the user to “punch” or “click” the monkey to visit the Treeloot site and win a prize. Challenging banners evoke interest and tempt consumers to click on ads.
Interactive rich media banner ads with movement and Flash programming use recognizable symbols to entice users to click on banner ads. ...
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