Move beyond the Search Engine
Empowered employees communicate a cyberbrand with “proud” communication. Empowered audiences embrace the cyberbrand that involves them in the decision-making process. Relationship-building techniques further support audiences’ needs to take control. However, it’s the cyberbranding strategies that enhance the message of the brand, drive the traffic to the Web site, and optimize audience response. The outcome: an Internet audience closely connected to the brand and interacting with it on an intimate level.
. . . it’s the cyberbranding strategies that enhance the message of the brand, drive the traffic to the Web site, and optimize audience response.
In the beginning there were search engines. In the 1990s, popular ...
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