Endnotes
Greg Sherwin and Emily Avila, “Attack of the 50 Ft. Empowered Consumer,” ClickZ.com, June 2, 2000
www.alloy.com, Stylewise, June 16, 2000.
www.Nike.com, June 2000.
www.landsend.com, Anxiety Zone, June 2000.
“Treating Customers Like . . . Customers,” ClickZ.com, June 9, 2000.
www.ClickReward.com, June 18, 2000.
“AltaVista Shopping.com Launches Web-Wide Rewards Program,” press release, www.altavista.com, May 18, 2000.
Ibid.
“Secret Shopper: One Size Fits None,” The Standard, June 5, 2000.
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