Cyberbranding: Brand Building in the Digital Economy

Vision Beyond the Entrepreneurial Idea

Every entrepreneur has an idea, but in today’s new economy, ideas are a dime a gigabyte. A cyberbrand vision needs to be developed, cultivated, and often reworked to suit the needs of the brand online. Hence, every entrepreneur has the potential to create a cyberbrand vision that expectantly possesses everlasting life. This occurs if and only if the vision meets the challenge of the Internet issues head-on. With the rise and fall of every cyberbrand vision there’s speculation: Was the vision realistic, with attainable goals? Did the executive team have enough experience to implement the vision? Was the business model flexible enough to support the vision? There are many questions and not enough history ...