Number 2: Provide Up-to-date Information
Up-to-date information is a key to Web site “stickiness.” Information that changes frequently is the reason to return to a Web site. And although this is an obvious consideration, even the most experienced marketing professionals overlook it with regard to Web site design. Timely updates in the form of news, daily specials, sale announcements, new coupon offers, calendar entries that post events and activities, tips and techniques on varying subjects of interest, and surveys and contest results are all excellent strategies to attract the attention of visitors and mold them into repeat visitors. Of course, consumers automatically expect that news headlines on media and portal sites will be updated daily, ...
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