Misconception Number 5: Powerful Graphics are the Key to a “Killer” Web Site.

For aesthetic purposes, yes, graphics are important. However, too much, or overkill, can work to a Web site’s disadvantage. An abundance of graphics can distract the user from the intended message on the site and make it difficult to concentrate on or pay attention to information or relevant content. What’s the use of finding the site if the original purpose for being there is cluttered by graphic overload or graphics with slow downloads? A balance of graphics and purposeful content is the key to retaining your audience. As the Web is utilized more and more for entertainment, sites with games are popping up all over. Uproar.com, Candystand.com, and Nabiscoworld.com ...

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