Misconception Number 4: The Web Creates an Equal Opportunity for the Little Guy to Compete with the Giants of the Industry.
Although things are a little brighter for the smaller guys on the Net, these companies still do not have the same opportunities. Larger companies have significant advantages:
They have the funds to hire better designers of their Web sites.
They have the resources for timely updates to their Web sites.
They have the money to advertise their sites both online and offline.
The top Web properties are giants in the industry. Among the most well known, of course, are MSN, IBM, and General Motors, which spend millions of dollars to promote their sites (and this is only a drop in the bucket for these companies). In addition, the ...
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