Misconception Number 3: Launching a Site Means Web Surfers Will Find It.
An all-time favorite misconception and one that is most popular on the Internet is that if a site is launched, Web surfers will automatically find it. When a company builds a physical structure, there is a slight advantage. People walking by the store peek in the window, become interested by the visual presentation of the window display and enter the store to browse around or to purchase a product. However, it does not work this way in cyberspace. Sure, someone can stumble upon your Web site. But most Internet users these days are savvy and surf the Web with ease, traveling to specific sites with specific intentions. According to recent surveys conducted by Zatso (formerly ...
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