Consumers Care About Brands Online
Is there any proof that consumers care about brands online, or is it strictly convenience? An article appearing in the Electronic Advertising and Marketplace Report, published by Simba Information, Inc., reveals that brands do play a role in online purchases. The article discusses research conducted by a consulting firm that reveals how online purchasers of computer products are placing far more emphasis on the brand name. Whether consumers were buying PCs, hardware, or software, or even storage parts, much more value was placed on the manufacturer’s brand name. Case in point—online or offline, again, branding does matter.[7] As a result, companies are realizing more today the value of building their brands ...
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