Cyberbranding: Brand Building in the Digital Economy

Consumer Trust and Cyberbranding Go Hand in Hand

The cyberbrand has emerged. It’s not “just arriving,” or “starting to emerge.” It’s here, it’s now, and it’s packing a punch so powerful that consumers are logging on daily to see what cyberbrands have to offer. The importance of the cyberbrand grows in proportionate measure to how much time, energy, and trust consumers place in the Internet. Whether it’s researching information on the Web, shopping online, or using the Web as a source of entertainment, consumers are becoming increasingly tech savvy and extremely comfortable with all of the Net’s offerings. In a recent survey by Screaming Media, the results revealed that for millions of Americans, the Internet is a trusted and indispensable information ...