Endnotes
Screaming Media survey, May 2000.
Ibid.
Turning Your Brand into a Cyberbrand, The Brand Consultancy, 1999.
www.geocities.com, March 2000.
Ibid.
“Boo.com Online Fashion Retailer Goes Out of Business,” New York Times on the Web, May 19, 2000.
Electronic Advertising & Marketplace Report, March 2000, Simba Information.
“Secrets of the New Brand Builders,” Fortune, June 22, 1998.
Ibid.
Get Cyberbranding: Brand Building in the Digital Economy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
