Endnotes
“E-Branding Is More Important Than E-Commerce. Here’s Why,” ZDNet.com, December 2, 1998.
E-retailing World, March 2000.
Brand Consultancy, Turning Your Brand into a Cyberbrand Seminar, 1999.
Brand Consultancy, Turning Your Brand into a Cyberbrand Seminar, 1999.
Forrester Research, 1999.
“Now for the Really World Wide Web,” Silicon Alley Report, Issue 31.
ACNielsen Net Ratings, March 2000.
ACNielsen Net Ratings, April 2000.
Ibid.
“Half.com Launches National Branding Campaign,” Internet News, March 1, 2000.
CEO Conference Magazine, February 2000.
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