Cyberbranding: Brand Building in the Digital Economy

Brands and Technology Evolve Together

The power of branding is a long-time tradition that is here to stay. From the wranglers and the days of cattle branding on the western frontier, to the Internet and the new “free open range,” companies have developed their creative messages to appeal to audiences around the globe. We are, in fact, affected by branding every minute of our lives. How has branding come so far? The ability to brand effectively is due to the progression of technology and the way communication channels are advancing at a rapid pace. Our world changed from total reliance on print presses in the past, to broadcast television and radio. Even with these channels, marketers have always faced their share of issues and opportunities. ...