Cyberbranding: Brand Building in the Digital Economy

Appendix A

TEST YOUR BRAND KNOWLEDGE (ANSWER KEY)
Good to the last drop—Maxwell House We bring good things to life—GE That heavenly coffee that only a millionaire can buy—Chock Full of Nuts Smooth sippin’ Tennessee whiskey—Jack Daniels When it rains, it pours—Morton Salt Say it with flowers—The American Flower Association The quicker picker-upper—Bounty Mmmm mmmm good—Campbell’s soup 99 44/100% pure—Ivory soap The pause that refreshes—Coca-Cola	Put a tiger in your tank—Exxon The skin you love to touch—Woodbury’s facial soap Even your best friend won’t tell you—Listerine 57 varieties—Heinz This Bud’s for you—Budweiser Breakfast of Champions—Wheaties Don’t leave home without it—American Express The beer that made Milwaukee famous—Schlitz Snap crackle pop—Kellogg’s ...