CHAPTER 1: SETTING THE SCENE

Only a few years ago, the Internet was a relatively new phenomenon. E-mail and interactive websites offered the prospect of a radical shift from traditional business models to transactions almost exclusively conducted electronically.

To a great extent, this prospect has arrived. Wherever possible, organisations are seizing the opportunity to: market themselves through websites as opposed to conventional brochures; employ e-mail as a core business communication tool instead of traditional post; and supply goods and services electronically without the need for the physical presence of the consumer. The development and rapid expansion of businesses using the Amazon (www.amazon.com) model is testimony to the rapid and ...

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