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Cutting-Edge Technologies and Social Media Use in Higher Education

Book Description

The inclusion of social media in higher education has transformed the way instructors teach and students learn. In order to effectively reach their students in this networked world, teachers must learn to utilize the latest technologies in their classrooms. Cutting-Edge Technologies and Social Media Use in Higher Education brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today’s post-secondary classrooms. From issues of social capital formation to student support and recruitment, this book provides educators, administrators, employers, and leaders with the necessary insight and practical perspectives to thrive within an evolving education system.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
  5. Editorial Advisory Board
  6. Foreword
  7. Preface
    1. DIMENSION 1: SOCIAL MEDIA AS A NETWORKING ENABLER
    2. DIMENSION 2: MARKETING AND RECRUITMENT TOOLS
    3. DIMENSION 3: ENHANCING COLLABORATION
    4. DIMENSION 4: TEACHING AND LEARNING
    5. DIMENSION 5: SOCIAL CAPITAL, CAREER MANAGEMENT, AND EMPLOYABILITY
  8. Chapter 1: Facing Facebook in Higher Education
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. HOW, WHY, AND TO WHAT END STUDENTS USE FACEBOOK IN COLLEGE
    5. DISCUSSION AND CONCLUSIONS: STUDENT USE OF FACEBOOK
    6. CONCLUSION
  9. Chapter 2: Students’ Privacy Concerns on the Use of Social Media in Higher Education
    1. ABSTRACT
    2. INTRODUCTION
    3. STUDENTS AS YOUTH AND THEIR PLACEMENT WITHIN SOCIETY AND THE DIGITAL MEDIA LANDSCAPE
    4. THE IMPORTANCE OF LISTENING TO STUDENTS’ CONCERNS ON PRIVACY
    5. THE MEANING OF PRIVACY IN THE ERA OF MEDIATED COMMUNICATIONS
    6. COMMUNICATION PRIVACY MANAGEMENT THEORY
    7. METHOD
    8. RESULTS
    9. FUTURE RESEARCH DIRECTIONS
    10. CONCLUSION
  10. Chapter 3: Overcoming Organizational Obstacles and Driving Change
    1. ABSTRACT
    2. INTRODUCTION
    3. FRAMING THE CASE HISTORY: ONLINE INTERACTION AND ORGANIZATIONAL THEORY
    4. THE IMPLEMENTATION OF SOCIAL MEDIA
    5. FUTURE RESEARCH DIRECTIONS
    6. CONCLUSION
  11. Chapter 4: The Use of Social Media in the Networking Strategy of Higher Education Institutions
    1. ABSTRACT
    2. INTRODUCTION
    3. ASSUMPTIONS AND DEFINITIONS
    4. SOCIAL MEDIA IN THE US
    5. SOCIAL MEDIA IN EUROPE
    6. SOCIAL MEDIA IN POLAND
    7. THE USE OF SOCIAL MEDIA BY UNIVERSITIES IN POLAND
    8. CONCLUSIONS AND OBSERVATIONS
    9. CONNECTION PROJECT
    10. PROSPECTS FOR FURTHER RESEARCH
    11. CONCLUSION
  12. Chapter 5: Reaching Them Where They Live
    1. ABSTRACT
    2. INTRODUCTION
    3. C-BORGS AND SOCIAL MEDIA
    4. SOCIAL MEDIA CONSIDERATIONS FOR EDUCATORS
    5. C-BORGS AND SOCIAL MEDIA: CHALLENGES FOR EDUCATORS AND EMPLOYERS
    6. STRATEGIES FOR HARNESSING THE SOCIAL MEDIA PROWESS OF C-BORGS
    7. FUTURE RESEARCH DIRECTIONS
    8. CONCLUSION
  13. Chapter 6: #OccupyWallStreet
    1. ABSTRACT
    2. INTRODUCTION
    3. ORIGINS OF THE OWS MOVEMENT
    4. THE ARAB SPRING AS CATALYST AND EDUCATION FOR OCCUPY WALL STREET
    5. SOCIAL MEDIA AS A FORCE IN ACTIVISM: POPULAR PERSPECTIVES
    6. #OCCUPY: WHO ARE THE PARTICIPANTS?
    7. HIGHER EDUCATION WITHIN THE OWS MOVEMENT
    8. THE EDUCATED AND THE EDUCATORS: EDUCATION WITHIN THE OWS MOVEMENT
    9. HISTORICAL CONTEXT OF SOCIAL ACTIVISM WITHIN AMERICAN HIGHER EDUCATION
    10. CURRENT TRENDS IN HIGHER EDUCATION AND THEIR IMPACT ON STUDENT ACTIVISM
    11. #OCCUPY: SOCIAL MEDIA AS THE BACKBONE OF OWS
    12. FURTHER TIES BETWEEN SOCIAL MEDIA AND EDUCATION WITHIN OWS
    13. CONCLUSION
  14. Chapter 7: The Roadmap for Experimental Teaching of Science and Engineering Based Subjects
    1. ABSTRACT
    2. INTRODUCTION
    3. PAST LEARNING TECHNOLOGIES AND ENVIRONMENTS
    4. PRESENT LEARNING TECHNOLOGIES AND ENVIRONMENTS
    5. FUTURE LEARNING TECHNOLOGIES AND ENVIRONMENTS
    6. CONCLUSION
  15. Chapter 8: Leveraging Facebook as a Peer-Support Group for Students
    1. ABSTRACT
    2. INTRODUCTION
    3. THE CONCEPT OF PEER LEARNING
    4. APPLICATIONS OF SOCIAL NETWORKS IN LEARNING AND TEACHING
    5. THE DIGITAL MARKETING FACEBOOK GROUP
    6. CONCLUSION
    7. RECOMMENDATIONS
    8. FUTURE DEVELOPMENT
  16. Chapter 9: Social Media as Technologies for Asynchronous Formal Writing and Synchronous Paragraph Writing in the South African Higher Education Contex
    1. ABSTRACT
    2. INTRODUCTION
    3. FACEBOOK, MXIT, SOCIABILITY, SOCIALLY SITUATED ONLINE LEARNING AND PRESENCE AWARENESS LEARNING: AN OVERVIEW
    4. FACEBOOK’S AND MXIT’S EDUCATIONAL USAGE LITERATURE REVIEW
    5. RESEARCH METHODOLOGY
    6. FINDINGS AND DISCUSSION
    7. FUTURE RESEARCH DIRECTIONS
    8. CONCLUSION
  17. Chapter 10: Recognised Creativity
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL MEDIA AND CREATIVE INDUSTRIES
    4. CONCEPTUALISING INTRINSIC MOTIVATION AS AN EXPLANATION OF THE THIRD DRIVE AND CREATIVITY
    5. METHODS AND RESEARCH OUTLINE
    6. INTRINSIC DRIVE AND THE NEED TO BE CREATIVE AS AN EXTENSION OF THE PREVIOUS STUDIES ON MOTIVATIONAL FACTORS IN WORK
    7. FINDINGS
    8. DISCUSSION
    9. FUTURE RESEARCH DIRECTIONS
    10. CONCLUSION
  18. Chapter 11: The Use of Social Media in College Recruiting and the Student Job Search
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. EMPLOYER RECRUITMENT (CAMPUS RECRUITMENT) ON COLLEGE CAMPUSES
    5. COLLEGE STUDENTS’ PREFERENCES FOR INFORMATION AND COMMUNICATION
    6. 2013 SOCIAL MEDIA RECRUITING AND HIRING PRACTICES SURVEY
    7. STUDENT USE OF SOCIAL MEDIA IN THE JOB SEARCH
    8. SOLUTIONS AND RECOMMENDATIONS
    9. FUTURE RESEARCH DIRECTIONS
    10. CONCLUSION
  19. Chapter 12: Leveraging New Media as Social Capital for Diversity Officers
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND: THE INTERNET, MARKETING, AND THE EVOLUTION OF THE WEB AND SOCIAL MEDIA
    4. WHY SOCIAL MEDIA MATTERS FOR EQUITY, DIVERSITY, AND INCLUSION PROFESSIONALS
    5. DEVELOPING AND IMPLEMENTING A SOCIAL MEDIA MARKETING STRATEGY
    6. GUIDING THE INVISIBLE HAND OF DIGITAL SOCIAL CONVERSATION
    7. SUGGESTIONS FOR NEXT STEPS: WHERE TO BEGIN?
    8. CONCLUSION
    9. APPENDIX: SOCIAL MEDIA MARKETING PLANNING WORKSHEET (1 OF 4)
    10. APPENDIX: SOCIAL MEDIA MARKETING PLANNING WORKSHEET (2 OF 4)
    11. APPENDIX: SOCIAL MEDIA MARKETING PLANNING WORKSHEET (3 OF 4)
    12. APPENDIX: SOCIAL MEDIA MARKETING PLANNING WORKSHEET (4 OF 4)
  20. Chapter 13: Teaching Students about Online Professionalism
    1. ABSTRACT
    2. BACKGROUND
    3. TEACHING STUDENTS ABOUT PROFESSIONAL PRESENCES
    4. THE MAIN COMPONENTS OF A PROFESSIONAL PRESENCE
    5. PROMOTING SUCCESSFUL USE OF PROFESSIONAL PRESENCES
    6. THE CHALLENGES OF TEACHING PROFESSIONAL PRESENCES
  21. Chapter 14: The Utilization of Online Boundaries
    1. ABSTRACT
    2. INTRODUCTION
    3. AN INTRODUCTION TO FACEBOOK
    4. ONLINE SOCIAL NETWORKING AND SOCIAL CAPITAL: BOUNDARIES
    5. FACEBOOK, HIGHER EDUCATION, AND BOUNDARIES
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
  22. Chapter 15: Social Media for Knowledge Workers
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. WE ARE PRIMARILY SOCIAL BEINGS
    5. THE SOCIAL NATURE OF KNOWLEDGE
    6. THE NATURE OF SOCIAL MEDIA COMMUNICATION
    7. CONTACT RATHER THAN CONTENT
    8. USING SOCIAL MEDIA PRODUCTIVELY
    9. CONCLUSION
  23. Chapter 16: Justifying the ROI of Social Media Investment in Education
    1. ABSTRACT
    2. INTRODUCTION
    3. SOCIAL NETWORKING AND HIGHER EDUCATION
    4. CATEGORIES OF SOCIAL MEDIA APPLICATIONS
    5. MEASURING THE EFFECTIVENESS OF SOCIAL MEDIA
    6. CASE OF A UK UNIVERSITY: SOCIAL MEDIA CHANNEL INTEGRATION
    7. DISCUSSION
    8. CONCLUSION
  24. Compilation of References
  25. About the Contributors