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Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century, Third Edition by Jim Aitchison

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World Press Awards

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The World Press Awards is the first global awards show dedicated to newspaper and magazine creativity.

As founder Neil French called it, “a supreme court” of print creativity, “judged only by the few people truly qualified to judge.”

Used properly, said French, press is the most persuasive single medium by far. But irked by the fact that press was merely one of a clutch of categories in other shows, French was determined to give the medium the importance it deserved. His judges: Jeremy Craigen, executive creative director, DDB ...

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