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Cut and Fold Techniques for Promotional Materials by Paul Jackson

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04:

ENVELOPES

 

4.0 Introduction

Introduction

As a culture, we are forgetting the art of giving. We are forgetting that even if what is given is mundane, the way it is given can make it seem out of the ordinary and make the recipient feel special.

To pack anything inside a regular, mass-produced envelope may be easy and inexpensive, but it is also very, very dull, particularly if you have tried hard with the contents to impress. The total presentation should be completed with an extra-special envelope – after all, first impressions are always important.

The envelopes in this chapter have been chosen not only for their ability to impress, but also for the speed with which they can be folded, should you be making them individually by hand. A ...

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