Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information

Preface: New Voice, New Competencies

For the first time in history, individuals are developing the ability and willingness to share any information at any scale with anyone.

Whether it is with their rapidly evolving smart phones, smart homes, smart vehicles, wearable technology, or anything connected via the Internet of Things . . .

This is their new voice . . . rapidly evolving and radically empowering.

It is transforming their lives, cultures, countries, and the very fabric of our society.

Individuals as customers and consumers are intentionally sharing this new voice with those businesses today that have created the new competencies required to inspire the sharing of this new voice while safeguarding their shared information.

The result: a new generation of win-win.

Customers/consumers get what they want . . . extreme levels of product relevancy, exceptional experiences, and ultra-personalized interactions.

Business shareholders get what they want . . . significantly higher and expanded revenue generation opportunities, ultra-product relevancy (higher campaign conversion rates), operational cost reductions and efficiencies, and incomparable customer experiences.

A new generation of business innovators has begun leveraging the customer’s new voice with initial results reaching as high as 20 percent to 50 percent for purchase relevancy with extreme levels of customer experience and personalization.

Customers/consumers are not sharing this new voice with businesses that are ...