Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information

CHAPTER 10 New Privacy

Privacy as we know it today will take a significantly different form over the next 10 years. Privacy itself is a complex concept with many varying definitions in an ever-changing context. Its metamorphosis will evolve along the following dimensions:

Controllability by Consumer

• Do not track; right to be forgotten; global unsubscribe.

New Cultural Norms of Individual’s Digital Pragmatism

• I’m on the grid; that’s my life. I don’t care about most things you can scrape off the web about me, but if you want the really valuable information, you’re going to have to give me a compelling reason and control over what is shared with whom and why.
• It’s binary. Either you’re on or you’re off the grid.¹
• The web is a big copy machine.²

New Cultural Norms of Businesses

• Realization that most vital information is at the sharing discretion of the individual.
• Covert noncompensated information acquisition becomes overt rewarded sharing.

Government Regulation Relevancy

• Governments playing catch-up to the digital world.

Professional Support from New Personal Data Industry

• Personal data would become tomorrow’s currency.
• The new personal data industry will support the management and monetization of personal data, with the consumer as the primary shareholder.

Businesses Replace Exploitive Privacy with Value Exchange Privacy

• We will monetize your personal information for our agenda and benefit versus…
• We will monetize your personal information for an agreed-upon value ...