Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information

About the Author

John McKean, author, researcher, and executive director of the Center for Information Based Competition, provides thought leadership to businesses to achieve a mastery level of customer information and interactions ranging from human-to-human to social network and mobile conversations. He is frequently called on by the world's leading businesses to inspire new levels of customer awareness and effectiveness through fact-based insights and a passion for customer excellence. Mr. McKean's real-world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan School of Management, Kellogg School of Management, and postgraduate work at Harvard University. He also created and moderated Teradata's largest online global community for big data analytics, integrated business-to-consumer (B2C)/business-to-business (B2B) marketing, and web analytics. Members of this community include executives of many of the world's most powerful brands (e.g., Google, Amazon, Facebook, Walmart, and Disney); leading academic institutions (e.g., Harvard, Stanford, Wharton, and MIT); and respected industry analysts (e.g., Gartner, Forrester Research, and Yankee Group).