Preface

For a number of years, I have been posting ­customer-­centric relationship marketing, culture, experience, communications, research, and brand trend subject blogs on the CustomerThink international portal. Much that is ­customer-­centric in nature has been impacting organizations in the way they set up enterprise architecture, create customer experience, and communicate with the customer base and the larger world of consumers. Reflective of everything transpiring in the customer arena, almost in real time, the 12 (really 13, but who’s counting?) inclusive months from August 2012 to August 2013 have been particularly active, with a baker’s dozen of my blogs during this time selected as “Editor’s Top 10 Picks” in the CustomerThink Advisor ...

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