Chapter 1
1. Matthew T. Grant interview with Michael Lowenstein, then of Harris Interactive Loyalty (April, 2008).
2. Lowenstein (May 7, 2012).
3. Lowenstein (June 26, 2013).
4. Green (September 8, 2010).
5. Bliss (May 24, 2012).
6. O’Connor (June 27, 2013).
7. Unruh (1996).
8. Marshall (March 20, 2013).
9. Lowenstein (December 21, 2012).
Chapter 3
1. Brandt (2013).
2. Rampen (2012).
3. Walden (2013).
4. Lowenstein (2013).
5. Lowenstein (2012).
6. Lowenstein (2012).
Chapter 4
1. Shaw (2013).
2. Lowenstein (2012).
Chapter 5
1. Joel (2009).
Epilogue
1. Mackey and Sisodia (2013).
2. Kotler (2010).
3. Sheth, Sisodia and Wolfe (2007).
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