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Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most by Bolivar J. Bueno

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CHAPTER 12

Bringing It All Together: A Sample Brand Model

FRESH ROASTED REVERENCE: A CASE STUDY

It’s early on a Sunday morning. The sun is bright, and it promises to be a beautiful day. The coffee shop is nearly empty, with only a few tables occupied, so you don’t feel bad about indulging in a leisurely conversation with the barista about your coffee preferences. You learn which beans are best right now. When your coffee is delivered, it’s in a perfectly designed, graceful yet substantial mug.

You choose a table near the window. A small fountain bubbles nearby, sending cold, clear water over river pebbles. As you sit, you realize that planters full of bamboo and tropical greenery have been strategically positioned to ensure your privacy. You’re ...

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