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Customer Success with Microsoft Dynamics Sure Step by Nilesh Thakkar, Vincent Bellefroid, Chandru Shankar

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Sure Step for ISVs

In the previous section, we discussed how service providers can benefit from adopting Sure Step methodology as well as the process for adoption itself. We now shift our attention to the ISVs, who develop solutions to augment the Microsoft Dynamics Core solution.

Classifying ISVs

In the Microsoft Dynamics ecosystem, the ISVs provide solutions that can be broadly classified into three areas, as follows:

  • Vertical solutions
  • Horizontal solutions
  • Complementary solutions

Industry-Vertical and Cross-Industry-Horizontal solutions were introduced in Chapter 3, Solution Envisioning with Sure Step, and the notion applies to ISVs as well. A vertical solution is a subcategory of an industry, characterized by enterprises with similar products or ...

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