CHAPTER 1

Taking Your First Steps: The Basics

ALWAYS REMEMBER, THE CUSTOMERIS THE REASON YOU HAVE A JOB

What has happened to customer service? More often than not, customers are met with boredom, indifference, and even rudeness or condescension. When they are greeted with a friendly smile, they are thrilled. When they are approached with a helpful attitude, they are likely to tell their friends. When they get good service, they are grateful. Customers should never have to feel grateful for being treated well. Being treated well should be the standard.

Think, for a moment, about your own interactions as a customer. In the past few days, how many times were you a customer? Did you go to the grocery store or the mall? Did you visit the post office, ...

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