Table of Contents
1. Putting Together a Social Media Team
The Guy from Accounting Who Has a Facebook Page
The Flip Side: Meet Your Audience
2. Examples of When It Doesn’t Work (and What Happens)
Hope for the Best, Plan for the Worst
Always Be Aware—It’s the Thing You Don’t Think of that Can Kill You
Doing Something Is Better Than Doing Nothing
Your Audience Is Smarter Than You Are
Get Customer Service: New Rules for a Social Media World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.