Segmentation of Textual Data |
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12.1 Background of Textual Data in the Context of CRM
12.2 Notes on Text Mining versus Natural Language Processing
12.3 Simple Text Mining Example
12.5 Using Text Mining in CRM Applications
12.1 Background of Textual Data in the Context of CRM
It has been said that about 80% of a corporation’s data is contained in textual form of documents, e-mails, and other unstructured or semi-structured text (Sullivan 2001; Hearst 1999). This being the case, it is no wonder that the text mining market has boomed as vendors compete for this lucrative analytics market. Think about ...
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