Foreword to the Second Edition
There are many points of view on customer segmentation and the potential value that it can yield. Randy Collica’s second edition of Customer Segmentation and Clustering Using SAS® Enterprise Miner™ brings increased clarity to this topic and reveals why customer segmentation is even more important now that we have additional varieties and volumes of customer data from which we can create more value.
Randy recognizes that success is highly dependent on your strategy, your data, and the outcomes that you are trying to influence. He is wise on the subject of customer segmentation and includes practical topics over and above those found in the first edition.
In this second edition, Randy covers new areas that reflect ...
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