About This Book
Introduction
This book aims at one of the basic beginning points when initiating a Customer Relationship Management (CRM) program: understanding your customers and who they are. Unless you understand your customers, the relationship part of CRM is almost entirely absent. Those who want to “know” your customers using analytical CRM techniques will value the applications presented in this book. Customer Segmentation is one of the most popular methods in which to segregate customers into like groups. Clustering is a technique that assists in forming similar customer segments. We will look at clustering and other techniques to accomplish our goal of segmentation and in the process you’ll learn how to do this using SAS Enterprise ...
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