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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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22.3. What Do the Five Elements of Privacy Mean to You?

There are just a few basic principles that you need to understand: notice, choice, access and accuracy, security, and oversight. Then you need to know what they mean to you in building your company's CRM program.

22.3.1. Notice

Awareness is telling the truth about what data you collect, where you get it, why you need it, how you use it, and whom you let see it. Start with developing an internal privacy policy that will be the basis for defining your company's practices and the foundation from which you'll make customers aware of your intent. Keep your policy simple and accurate. Because your internal practices must match your stated policy, begin by documenting what you already do. This ...

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