Questions for Reflection
Thinking about your company's customer information, does anyone in the organization recognize and value it as an asset?
| 1: | Has anyone in your company taken responsibility for the company's customer information asset? Who? Where do these folks report? |
| 2: | Are there standards and processes applied to managing the information asset? Is anyone measured on the results? |
| 3: | Does your company have data standards that are universal and consistently applied? |
| 4: | Does the company have a large, global customer base, or is it primarily made up of local domestic customers? How local can your company afford to act? |
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