Questions for Reflection
This exercise will get help you start thinking about your company's customer information needs.
| 1: | On a piece of paper, jot down a few notes outlining your company's five greatest issues and opportunities for the coming year. |
| 2: | Circle all the nouns on your list. At the bottom of the page, write down the circled “data classes.” |
| 3: | How is your company set to capture, store, and access information about each of the data classes? |
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