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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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11.1. Understanding Data and Information: What Does It All Mean?

Webster's Dictionary defines data as “factual information.” Does that mean there is no difference between data and information? Are the words simply interchangeable? The answer for our purposes is no; there is a significant difference between data and information.

DEFINITIONS

Information is data in context.

Let's understand what this means and why the distinction is important. First, we'll take a quick look at what we mean by data.

11.1.1. Data

Data is what we call all the facts that are stored or used anywhere in the organization. It is just like that tin can full of miscellaneous ...

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