O'Reilly logo

Customer Relationship Management: Getting It Right! by Judith W. Kincaid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8.5. Creating a Strategic Proposal

At the end of the findings assessment, you will have summarized and analyzed everything you have learned through your interviews, surveys, and research. You will have a document summarizing what you learned from each of the four data collection tools. These findings will be used to develop your actual strategic proposal, which includes your recommendations of what should be done and a plan for how to get there.

8.5.1. Strategic Recommendations

The set of strategic recommendations describe where you propose that your company should go. Recommendations are the “what” of your strategy and will cover all of the following:

  • Scope (information, process, technology and people)

  • Organization and governance (ownership, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required