Questions for Reflection
These questions will help you determine your company's readiness for building new CRM organization and governance structures.
| 1: | Is there an obvious choice for executive sponsor? What position does this person hold in what part of the organization? Can this individual exert influence across all the CRM functions? |
| 2: | Are there at least a couple of key executives who get the problem and would be willing to be part of the steering committee? |
| 3: | What about the program manager? The individual must have a real passion for CRM because he or she is likely to be eating, drinking, and sleeping it for quite a while. How about you? |
| 4: | Who can you get for the program core team? These must be individuals who are good enough at their real ... |
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