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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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7.4. Garnering Leadership's Support

Different levels of leadership are needed in order to guarantee success. At the highest level, the executive sponsor provides strategic vision, influence, and (hopefully) money. The program manager and project manager bring continuity and tactical experience and leadership.

7.4.1. Sponsorship

Ah, my favorite topic: the all-important subject of sponsorship. I must confess that I am one of those people who dismissed the value of executive sponsorship. I thought that getting a sponsor interested in what you were doing and keeping his support was just too hard. All you really needed was a good plan and quick, positive progress. I was wrong! A sponsor is not sufficient to guarantee success (you also need a good ...

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