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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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6.2. Creating Realistic Expectations

With apologies to J.K. Rowling, there is no sorcerer's stone! No CRM software comes equipped with magic wands. Figure 6-2 is a reminder that there is no magic that will turn our customers into the loyal and profitable ones. That takes planning, time, and focused effort.

Figure 6-2. There is no CRM sorcerer's stone.

If your company and your team members are looking for a miracle, they're going to be disappointed; there's absolutely no way around it. No matter how much you do or how well you meet your project goals, if people expect something different, they'll consider the program a failure. Because there are ...

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