5.5. Taking It to Your Customers
It is now time to take your program outside and deliver it to the customers you've targeted.
PHASE 4—DELIVER THE OFFER TO THE CUSTOMER
For the target customer audience, register them for personal web sites, offer information and access about your new online support capability, or run a one-to-one campaign.
5.5.1. The Process to Take It to Your Customers
Use everything that you've developed for this project (information, process, technology and people) to deliver a successful offer. The steps to get the offer out the door and into the arms of your customers are outlined in Table 5-4.
| Step | Purpose | Participants |
|---|---|---|
| Design the offer | Maximize offer return on investment Optimize expected ... |
Get Customer Relationship Management: Getting It Right! now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
