Questions For Reflection
These questions will help you understand the advantage your company may be taking of the Internet and what it might be missing.
| 1: | Does your company currently have a web presence? |
| 2: | Is your web site integrated into your overall CRM initiative? |
| 3: | Do you use your web site to gather information from your customers and build relationships, or just as a way to present company and product information? |
| 4: | Have you ever been a customer on your own web site? How do you rate the experience? |
| 5: | Have you ever been a customer on any of your competitors' web sites? How do you rate the experience of your competitor's web site? |
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