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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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D.7. Data Element Naming Standards

Another excellent practice for ensuring that the data context is clearly understood is to use standard data naming conventions. Standard names are most important in helping the business users and IT team communicate about the system effectively. Standards are important because they form data documentation for the system.

Data naming conventions require good business definitions as their basis. Because XYZ has already completed the planning phase, there are just three simple rules that XYZ's database designer followed in order to create clear and understandable data element names for Valencia.

D.7.1. Data Naming Conventions

There are a number of different naming conventions. It is not important which one your ...

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