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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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C.3. Privacy Self-Assessment

This privacy self-assessment has been used by XYZ and many other clients to help them formulate their internal privacy policy as well as their online Privacy Notice. One person I ran into at a Direct Marketing conference a few months ago was nice enough to write in.

Thanks so much for the information. We just revised our web site and didn't really have a privacy policy [before]. This info[rmation] helped me to write one, and we should have it up and on our site in a few days. I think the structure and content of this information is very useful, informative, and easy to read and comprehend.

The questions in Table C-6 are those that this company used to create its online privacy notices in just a few days.

Table C-6. ...

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