Grow With Partners and Alliances
Changing environmental conditions cause different organization design requirements. Strategic alliance is one of the organizational changes. The rate of formation of international strategic alliances has been raised after 1990s. Peter Drucker has proposed several guidelines for improving strategic alliances.33 These guidelines are as follows:
• Before the alliance is complicated, all parties must through their objectives and the objectives of the “child.”
• Equally important is advance agreement on how the joint enterprise should be run.
• Next, there has to be careful thinking about who will manage the alliance.
• Each partner needs to make provision in its own structure for the relationship to the joint enterprise ...
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