Chapter 8
1.Jaworski and Kohli (1993), p.48.
2.Narver and Slater (1990); Jaworski and Kohli (1993); Slater and Narver (1994); Kirca, Jayachandran, and Bearden (2005); Jandaghi, Mokhles, and Pirani (2011); Kumar et al. (2011).
3.Narver and Slater (1990); Jaworski and Kohli (1993); Desphande (1999).
4.Verhees and Meulenberg (2004).
5.Kirca et al.(2005).
6.Narver and Slater (1990); Jaworski and Kohli (1993).
7.Deshpande (1999), pp. 111–112.
8.Jandaghi et al. (2011), p. 4.
9.Houston (1986); Kohli and Jaworski (1990); Slater and Narver (1990).
10.Slater and Narver (1990), p. 32.
11.Deshpande (1999), pp. 111–112.
12.Verhees and Meulenberg (2004).
13.Kumar et al. (2011), p. 16.
14.Kumar et al. (2011).
15.Kumar et al. (2011), p. 28.
16.Fritz and Mundorf ...
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